5:01 PM >> Berry berry good!

The scientists must have made some sort of breakthrough in berry technology. Specifically in strawberries, raspberries, and blueberries. Because now not only can you get [chewy] granola bars with s-berries, r-berries, and b-berries in them, Cheerios now makes a cereal with those three suckers already in it.
Maybe it is the combination of the three that is the key to their power.